Most senior AEs treat their LinkedIn headline like a job title. In enterprise sales, it’s a credibility filter. Buyers evaluate you before they evaluate your solution and if your headline doesn’t signal relevance, the opportunity may never start.

Most enterprise sales reps rush through Slide 1 of a sales deck. But in the first 60 seconds, buyers are deciding whether you’re worth listening to. Learn how to use the opening slide of your sales presentation to establish authority before persuasion begins.

Most buyers decide whether a sales rep is worth engaging before the first conversation. It happens quietly, in a matter of minutes, and the rep rarely knows it occurred at all.